A Board Certified Patent Attorney
January 19, 2003
Posted By John Rizvi

Trademark Law Basics of the United States Patent & Trademark Office

Send Email

Trademark law provides the exclusive right to use a trademark that serves to distinguish the goods of one person from another. A trademark typically is a word, phrase, logo, design, symbol, or a combination thereof. Trademarks serve to identify the source of a particular good, while Service marks identify the source of a particular service.

Brand Names – Words used by a company to identify their name or the name of a product or service. Well known examples include Coca Cola, McDonalds, and Microsoft.

Slogans – Catch phrases used to identify a product or service. Some well-known examples: We Bring Good Things to Life (General Electric); Soup is Good Food (Campbell); and Don’t Leave Home Without It (American Express).

Logos – Designs or graphical images associated with a product or service. Well known examples include the swoosh mark used by Nike and the flag logo used by Microsoft.

You would be wise to consult with a Florida trademark attorney first, before undertaking any trademark matters.

Send To A Friend Use this form to send this entry to a friend via email.