Patenting Business Methods in the News Again
A number of my Florida patenting clients have business patents for innovative marketing methods and other business innovations. In recent years, business method patents issued by the US Patent and Trademark Office (USPTO) are forced to meet the raised bars of patentability. NextMark received a patent from USPTO for its series of new techniques the list technology company has invented for choosing mailing lists, as has been reported in an article at www.dmnews.com.
In essence, the patent defines a method for generating a highly targeted mailing list of prospective customers for a listed purchaser. It is partly based on productive prospect lists that was earlier used by the list purchaser, current customers of the list purchaser, prospect lists that the related list purchasers used or it might be any combination of this data.
NextMark’s invention is particularly fit for network-based prospect list services that provides prospect lists’ database to direct marketers on Internet. According to Joseph Pych, president of NextMark ”We did this because with rising postage rates and waning tolerance of junk mail and spam, it’s more important than ever to send your marketing promotions to recipients who welcome your offer."