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Archive for the ‘Trademarks’ Category
Cybersquatting Leads to Lawsuit and Emphasizes Need to Trademark
The Houston Chronicle reported that Munday Chevrolet filed suit in a South Florida federal court, after people reported visiting the car dealership’s website and finding porn. The website in question, www.mundaychevrolet.com, is slightly different that Munday Chevrolet’s actual website, which is www.munday-chevrolet.com. Cases like this are common. When someone creates a website address that is similar to a company or organization in order to hijack traffic from a legitimate site or harm a company’s reputation, that is know as cybersquatting. Here, www.mundaychevrolet.com was purchased by Manuel Suarez from Florida-based moniker.com. This scenario illustrates the importance of taking defensive measures to protect against such practices. It is advisable to trademark a business nam
Trademark Victory for Budweiser Beer in Europe
As reported on Canada.com, Anheuser-Busch Cos. Inc. has announced a legal victory in a continuing battle to trademark its top-selling Budweiser beer in Europe. The Board of Appeal for the European Union’s Office for Harmonization in the Internal Market ruled that Anheuser-Busch can register its trademark Bud beer throughout Europe. This ruling is subject to appeal, but it does represent a major step forward in the company’s effort to market Bud beer abroad. As a result of the ruling, Anheuser-Busch can sell its flagship brand in thirty European countries.